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What is Western Pleasure Guest Ranch?

What is Western Pleasure Guest Ranch? To understand what we do, you must first know what a guest ranch is. A quick google search will bring you to Wikipedia’s definition:

“The guest ranch, also known as a dude ranch, is a type of ranch oriented towards visitors or tourism. It is considered a form of agritourism.”

This definition is a very brief synopsis of what we do. To narrow it down I will elaborate. Western Pleasure Guest Ranch offers all-inclusive guest ranch vacation packages from June 1 to September 30. During that time folks stay for 3-6 nights to experience ranch life. Lodging, food, horseback riding, other ranch activities, beer, and wine are all part of this all-inclusive package. From October 1 to May 31 we have a more eclectic mixture of offerings such as horseback ridingretreats, dinner parties, sleigh ridesB&B stayscabin rentalsnordic skiing and more.

To know “who we are” requires a bit more explanation.

We are first and foremost a family.

Roley and Janice Schoonover, together with their children, their children’s spouses and their grandchildren, own and operate Western Pleasure Guest Ranch. But the family history doesn’t begin here. In August of 1918,  as WWI was coming to a close, Isaac Bonnie traveled by train to Sandpoint, Idaho from Burlington, Colorado to find and purchase land on which his family could start a new life. Isaac would soon bring his whole family to begin the work of building their homestead, later known as Bonnie Hole. They crafted a living out of the wild elements of the North Idaho mountains in the Gold Creek drainage. The Bonnie family survived off the land and the timber industry that was the driving force behind the population of this area of North Idaho in the early 1900’s. In 1940, Riley Wood also chose to move his family from Colorado, chasing his dream of a cattle ranch in the mountains of Idaho. The Wood V-X ranch was born and continues to this day. Riley’s second son, Jim Wood, and Isaac Bonnie’s Granddaughter, Virginia Hoffine, were married January 1, 1948, uniting two families and one dream. Jim and Virginia raised their five children on the ranch, expanding their cattle operation to the lower ranch off of Highway 95. In 1991, Jim and Virginia’s youngest child, Janice, and her husband Roley began the work of growing a guest ranch. One hundred years after Isaac Bonnie first stepped off the train in Sandpoint, Idaho, guests at Western Pleasure Guest Ranch walk the footsteps of these pioneers. With a sincere appreciation for this countryside, the ranch has evolved to support the land and the seven generations of family who are so deeply rooted in it.  

In addition to the people we have been blessed to call our genetic family, the ranch is an adoptive family. The employees who work at Western Pleasure Guest Ranch are quickly adopted into that ranch family. At the end of the day, and sometimes in the middle, we stop and talk about life, family, and friends. We check in on each other, help each other and love each other. We are more than just co-workers; we are a family. We laugh and cry for and with each other. We are brothers, sisters, mothers, fathers, and friends. This family environment is why our 14 employees have worked here for a combined 104 years (and three of them aren’t even old enough to vote yet).

We are an authentic ranch.

In our culture today, we are quick to spot anything that is fake. Today’s traveler wants to experience in the country or culture they are visiting. They want to be immersed in something that is real. You can read more about authentic travel in my blog post, “Authentic Travel.” So, why is Western Pleasure Guest Ranch authentic? First, our 100 years of western heritage here on this same piece of land, in the foothills of the Cabinet Mountains on the Gold Creek drainage bear witness to our authentic roots. We manage the ranch so that the timber, wildlife, and grazing land remain healthy for the enjoyment of our family and guests and out of respect for God’s green earth.  Second, our ranch is authentic because of the people who live and work here.  With roots going back seven generations our passion for this place is self-evident.  Our employees are true north Idaho locals who love where they live and sharing it with others in what they do. You won’t have to look very far to find a true local with a wealth of authentic, insider information here.

We are not a ranch facade with a corporate engine.

Western Pleasure Guest Ranch is truly a family owned and operated ranch. The owners, Roley and Janice, will likely cook and serve you breakfast each morning. Their children will saddle your horse and guide you through the valleys and vistas of the ranch that was their childhood playground. Their grandchildren will play with your children when you stay at the ranch, teaching them where the best hiding spots are for a game of Sardines, and sharing their favorite horse with your child.  There is no corporate safety net, trust fund, or bottomless pocket.  What you see here on the ranch is us sharing our home and our love of the western lifestyle with you.

We are not, nor have we ever been, a brothel.

Yes, it has become increasingly evident that this has to be said. As cultures change and evolve, so do the meanings of words. For example, the word “awful” used to mean “worthy of awe.” Today, the word is defined as “very bad or unpleasant.” Another word whose meaning has changed drastically is the word “naughty” which used to refer to someone who had naught or nothing. Later, it was used to describe someone who was evil or immoral, and today it describes someone who is ill-behaved. So is the fate of the word “pleasure.”  The phrase “it’s a pleasure to meet you,” or “it is a pleasure doing business with you” are beginning to fall out of use and “pleasure” is shifting away from its use as a noun or adjective and toward a verb used only for things done in the bedroom. I can assure you that the name Western Pleasure Guest Ranch comes from the most innocent of adjective origins. Western Pleasure is a style of western riding and competition where the horse performs at a relaxed, collected gait and has a calm and responsive disposition. This relaxed, calm, responsive horse is the essence of what we strive for all of our horses to achieve, and it is this goal from which the name of our ranch came. As Gus Mcrae put it in Lonesome Dove, “Ain’t nothin better than riding a fine horse through a new country.”

So, what is Western Pleasure Guest Ranch? We are a place to escape from the modern busy lifestyle. A place to discover the adventure of the outdoors, the fresh air of the mountains, the freedom that only a day spent in the saddle can bring, and the comradery of ranch life. In short, we are a family who has a passion for sharing the heritage, horsemanship, and heart of the true West.


  1. My parents never took us on the same vacation, except to a dude ranch! Now that I have two young boys we can't wait until they are old enough to enjoy what I enjoyed so much as a child. We won't be doing this trip for a few more years but your ranch sounds so much like the one i went to in my youth, which is sadly no longer around. I have researched a ton of ranches and I declared yours "winner winner chicken dinner". I am so glad I stumbled upon this post however, because I did tell your husband that I wasn't the biggest fan of the name. Thanks for explaining it for us city slickers and we hope to see you in a few years! Oh, and not to be debbie downer, but as a mom with a terminal illness it gives me great joy and hope to make plans a few years out. I am a stubborn one and I KNOW I will be taking my family here someday! Best of luck in the coming years!

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